Colours

Brand’s core colors

Primary Palette

These are the three core colours that define lucky koi's brand presence. Each tone has been selected for high contrast, bold expression, and consistent visibility across print and digital formats.

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HSB:

Lucky Orange

#FF531F

14, 88, 100

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HSB:

Lucky Orange

#FF531F

14, 88, 100

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HSB:

Lucky Orange

#FF531F

14, 88, 100

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Lucky Black

#050505

0, 0, 2

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HSB:

Lucky Black

#050505

0, 0, 2

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Lucky Black

#050505

0, 0, 2

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Lucky White

#FFFEF9

50, 2, 1008

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HSB:

Lucky White

#FFFEF9

50, 2, 1008

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Lucky White

#FFFEF9

50, 2, 1008

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Secondary colors

Supporting shades

for accents.

This secondary palette expands the brand’s visual flexibility. These colours are used to support the primary palette - adding contrast, depth, and variation across layouts, packaging, and digital content.

Use them sparingly and with intent. They’re designed to complement, not compete with, the core brand colours. Avoid assigning them primary roles unless specifically directed in a campaign or system.

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HSB:

Coral Glow

#FF7247

14, 72, 100

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HSB:

Coral Glow

#FF7247

14, 72, 100

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Hunter Green

#335B3B

132, 44, 36

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Hunter Green

#335B3B

132, 44, 36

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Lime Cream

#E1E881

64, 44, 91

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Lime Cream

#E1E881

64, 44, 91

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Soft Blush

#FFE2D9

14, 15, 100

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Soft Blush

#FFE2D9

14, 15, 100

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Baby Blue Ice

#A6BDFF

224, 35, 100

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HSB:

Baby Blue Ice

#A6BDFF

224, 35, 100

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