Primary brand marks
Our Logo
Primary logo
This is the main logo. It combines the custom wordmark and symbol into a single, recognisable unit. Use this version in most cases across web, print, packaging, and content.
Logomark
The Lucky Koi logomark is the core symbol of our brand. It should always be clear and easy to recognize. The minimum width for digital use is 60px. Do not use it any smaller.
Primary logo for small use
This version is optimised for smaller sizes where legibility matters.
Use it in tight layouts (like favicons, footers, or mobile headers) where the full-size logo becomes unreadable.
Minimum size: 60px wide. Never scale below this without switching to a simplified mark.
Rules to use logo correctly
Rules
Clearspace
This is the main logo. It combines the custom wordmark and symbol into a single, recognisable unit. Use this version in most cases across web, print, packaging, and content.
Missuse of logo
Our logo is one of the most recognisable elements of our identity. To protect its impact, it must be used consistently and correctly every time. This page shows common misuses that damage legibility, recognition, or brand integrity.
These examples are not allowed under any circumstances.
Primary brand marks
Our Wordmark
Primary Wordmark
The primary wordmark is the stripped-back version of our logo, clean, direct, and built for clarity.
It should be used in contexts where the symbol isn’t needed or where typography needs to lead.
It’s ideal for header placements, brand partner lockups, or any setting where space is limited but clarity is critical. Always use the official files. Never recreate or modify the wordmark manually.
Clearspace
The Lucky Koi logo must always have clearspace around it to stay visible and uncluttered. Use the half of the height of the letter “O” as the minimum clearspace on all sides, with a full height of the letter “O” on the right. Do not place text or graphics inside this area to ensure the logo is legible.
Rules to use logo correctly
Rules
Color
The Lucky Koi logo should only appear in Lucky Black, Lucky White, or Lucky Orange. Use the orange logomark on light backgrounds and the white logomark on dark backgrounds. Do not use unapproved colors.
General Placements
This general guidance applies to digital or print applications, including both portrait and landscape orientations.
When creating a composition, place the logo in one of the four corners, or center it on the central vertical axis. Take advantage of the space and make the logo as large as possible.
Avoid using the logotype at sizes smaller than 240px.
